Marketing is a main issue for the lingerie industry in Arabic. The campaign has to be adaptive, creative and promotional that would not conflict with the religion. 

Change, a lingerie company created an entire campaign to launch in Jeddah, Saudi Arabia that would cover the female form by the methods of using digital to ‘black-out’ the revealing parts of a woman’s body, revealing only the head, the hands and the lingerie clothing. Unfortunately, Change’s lingerie campaign never debuted due to the fact that it created awkward and mixed emotions from men within the region.