A personal matter such as a women’s bra size being scrutinized by men; is something Saudi women have been dealing with while shopping for lingerie. In a place where women must be covered up to a great extent it is hard to understand how something as intimate as undergarments is being sold by men. These women who live by conservative standards are dealing with male representatives in department stores while they reservedly buy their undergarments. This creates a sense of humiliation for women and in a way contradicts their reserved principles.  Intimate matters are conditionally supposed to be private between the women and their spouse especially in areas where traditional customs are imperative, which is why it seems off course to have men help women in these matters. There are many underlying problems with this circumstance, from women’s rights to moral values. Regardless, women tend to understand and define with each other which would definitely create a more reasonable shopping experience.