Marketing is a main issue for the lingerie industry in Arabic. The campaign has to be adaptive, creative and promotional that would not conflict with the religion. 

Change, a lingerie company created an entire campaign to launch in Jeddah, Saudi Arabia that would cover the female form by the methods of using digital to ‘black-out’ the revealing parts of a woman’s body, revealing only the head, the hands and the lingerie clothing. Unfortunately, Change’s lingerie campaign never debuted due to the fact that it created awkward and mixed emotions from men within the region. 

As the article mentioned, residents in Duke University Medical Center, who boast medical degrees, they work longer hours and spend more time with patients than do veteran physicians. Why should residents wear a coat that causes some patients to mistake them for students or nurses? In my personal experience, residents seem to be nicer. They will talk to you to make you feel less nervous about your conditions, and they care more. 

It’s all about the Coat!!

Dr. Ukdo discusses how, “it is natural for medical students to feel long white coat envy”. The article was a short interview of how graduates look forward to be fully recognized not only among their fellow classmates but also among their colleagues. In the article the student mentions, “It’s a huge sign of accomplishment to shed from the short coat and don the long one”.  The long coat has become a status symbol of achievement. 

The short also resembles many things one of the things is that it resembles you’re a medical student anyone can know this by a glance in the hall the attire says it all. However the article explains how they feel according to the article student or medical students feel inferior because they have no decision power. “But, I would be lying to say that the short white coat syndrome doesn’t ever creep up into my psyche. It makes itself known during the first day of a new rotation, during periods of humbleness or humiliation, or when a patient refuses to let me participate in their care. It’s a reminder of where I am and where I am going, but it would be impossible to get there without it. Don’t get me wrong, I am proud to wear it every day, but I won’t be sad when I am able to trade it in for an upgraded model”(DRUKDO. 2011).

It is natural for medical students to feel long white coat envy, by DrUKDO on November 12th, 2011in Education.

The White Coat Ceremony

The White Coat Ceremony is a common tradition in most medial and physician schools.   The recent celebration began at Columbia University’s college of physicians and surgeons(White Coat Ceremony pg.1 ). In my opinion the process of receiving a white coat after an grueling and  intense text and lecture training  and moving on to more of a performance and physical clinical training is a sense of great accomplishment and Joy for med students. 

The image above you can see that the white coats given to students in this ceremony are shorter hip length coats, this is because they are still in training. The longer the coats the higher the prestige and experience of the individual. 

http://www.mypatraining.com/white-coat-ceremony-origins

Eman Almandeel

Abayas original purpose was to cover from the weather conditions, however now they are associated with religion to protect woman from the eyes of men. The traditional color was originally black, but a recent designer changed Abayas. The Abayas have been changed by the exotic fabrics and flashes of colors thanks to the designer Eman Almandeel.
   This young designer began making her own designs at the early age of 12, the designer had moved from Riyadh, one of the most conservative cities in Saudi Arabia. Her designs are only for woman and in her shop only woman are allowed. The average price are about 400 some of her designs sell triple the price and sell really well.

The UNETHICAL practice of MEN selling lingerie to women in Saudi Arabia in my opinion is intolerable and needs to STOP. The whole religious aspect and the religious barriers in the country,  makes me wonder why MEN are allowed to work in a lingerie store, in the first place? and if MEN are allowed to sell intimate and personal clothing to women then why in the world are WOMEN pressurized into covering their entire body (at times even their eyes), when we already know that men are imagining us with nothing on, which makes a more uncomfortable and embracing shopping experience. An article titled “Saudi Women Shatter the Lingerie Ceiling” written by Thomas W. Lippman stated “One of the oddest sights in Saudi Arabia is that of fully veiled women, hidden from others by their enveloping garments, going into the Saudi equivalent of Victoria’s Secret stores....” “This absurd situation so embarrassed many women that they waited until they were out of the country to buy their underwear and nightgowns”.  I leave you with a one question is this acceptable? 

A personal matter such as a women’s bra size being scrutinized by men; is something Saudi women have been dealing with while shopping for lingerie. In a place where women must be covered up to a great extent it is hard to understand how something as intimate as undergarments is being sold by men. These women who live by conservative standards are dealing with male representatives in department stores while they reservedly buy their undergarments. This creates a sense of humiliation for women and in a way contradicts their reserved principles.  Intimate matters are conditionally supposed to be private between the women and their spouse especially in areas where traditional customs are imperative, which is why it seems off course to have men help women in these matters. There are many underlying problems with this circumstance, from women’s rights to moral values. Regardless, women tend to understand and define with each other which would definitely create a more reasonable shopping experience.