The Color of Skin through Pop Culture
The popularity of whitening creams in modern India may seem somewhat taboo to the Western Countries, but our ideas of sun bathing, tanning beds and or sprays are clearly not much different. They are clearly ways of changing our appearances to what we believe makes us more attractive and beautiful.
Culture, considerably POP Culture, plays a big role in these standards of physical beauty. From Bollywood featuring a majority of noticeably lighter skin men and women, to American actors in Hollywood having this year round beach tan, also known as a “natural glow”.
Whether one is worse than the other, they are definitely many health risks that must be taking into consideration .One of the most impactful ways we can decrease these risks is by changing our way of representing beauty in society and media. By portraying and acknowledging natural beauty ranging from fair to darker skin, we accept that natural skin is above these pretentious cosmetics.
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