What happened to fashion?

In the article, it introduced Isaac Mizrahi, a talented designer who saw himself as a latter-day couturier who designed for supermodels and the coolest fashionistas – but not ordinary women. For example, when retail buyers once begged him to repeat one of his few best-sellers—paper-bag-waist pants—Mizrahi couldn't bring himself to do a rerun. “ I just got bored with them,” he later recollected.  This was happened during the early 1990s, and Mizrahi ended up with a zero in the profit column in 1996. Mizrahi become the quintessential fashion victim.  He arrived on the scene just when fashion was

changing. 

By the early 1990s, a confluence of phenomena arising from retailing, marketing, and feminism began transforming the ways of fashion forever; by the mid-1990s the forces of fashion had lost their ability to dictate trends. Increasingly, the roles have reversed. The power now  belongs to the consumers, who decide what we want to wear, when we buy it, and how much we pay for it.

The four megatrends sent fashion rolling in a new direction is that

      1.Women let go of fashion. (Women start moving up in the workplace, they dress professional instead of just fancy and pretty)

      2. People stopped dressing up. (Technology became a big thing, and Bill Gates emerged as dressed for success in chinos and sports shirts)

      3.People’s values changed with regard to fashion. (It became a badge of honor to be a bargain hunter, even among the well-to-do))

      4.Top designers stopped gambling on fashion. (The marketing is more important than the design itself, and fashion companies have spent more money on advertising)