In the article, it introduced Isaac Mizrahi, a talented
designer who saw himself as a latter-day couturier who designed for supermodels
and the coolest fashionistas – but not ordinary women. For example, when retail
buyers once begged him to repeat one of his few best-sellers—paper-bag-waist
pants—Mizrahi couldn't bring himself to do a rerun. “ I just got bored with
them,” he later recollected. This was
happened during the early 1990s, and Mizrahi ended up with a zero in the profit
column in 1996. Mizrahi become the quintessential fashion victim. He arrived on the scene just when fashion was
changing.
By the early 1990s, a confluence of phenomena arising from
retailing, marketing, and feminism began transforming the ways of fashion
forever; by the mid-1990s the forces of fashion had lost their ability to
dictate trends. Increasingly, the roles have reversed. The power now belongs to the consumers, who decide what we
want to wear, when we buy it, and how much we pay for it.
The four megatrends sent fashion rolling in a new direction
is that
1.Women let go
of fashion. (Women start moving up in the workplace, they dress professional
instead of just fancy and pretty)
2. People stopped dressing up. (Technology
became a big thing, and Bill Gates emerged as dressed for success in chinos and
sports shirts)
3.People’s
values changed with regard to fashion. (It became a badge of honor to be a
bargain hunter, even among the well-to-do))
4.Top designers
stopped gambling on fashion. (The marketing is more important than the design
itself, and fashion companies have spent more money on advertising)
